Global carmarkers will pull out all the stops at the upcoming Beijing auto show as they battle to win over Chinese consumers in the fiercely competitive market.
The Beijing auto show - the largest car show in the world's biggest car market - opens to the public on Monday. International and domestic automakers will display 1,134 vehicles, with 118 new models making their global debut, according to the auto show's official website.
"International automakers are strengthening the models they have on offer in China with a specific focus on heightening their high-end premium models on offer in a bid to create greater brand loyalty and attract consumers away from other brands," Namrita Chow, senior analyst at IHS Automotive wrote in a note.
Japanese automakers eye lost ground
Japanese automakers in particular will be raising their game as they attempt to regain market share lost in 2012, when territorial disputes over uninhabited islands in the East China Sea led to a steep sales drop for their brands in the mainland, IHS said.
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The collective Japanese share of China's passenger car market fell to 16.6 percent in 2013 from 23 percent in 2011, according to LMC Automotive.