Martha Stewart learned the importance of branding early on. She used her namesake not only to create a home-building media empire, but become the first female self-made billionaire in the United States, at least on paper.
"I had a friend called Charlotte Beers, who was a brander and she kept saying, 'Martha, you're a brand. You're a brand' and then one day I woke up and said, 'Ah, I'm a brand.'" Stewart told CNBC on Tuesday, during an interview from the floor of the New York Stock Exchange on "Closing Bell."
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