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Cher Wang: HTC's big communication problem

HTC needs to a better job in the heated public fight for smartphone users' hearts and minds, its CEO recently told CNBC.

Cher Wang, also a co-founder of the smartphone marker, was named No. 22 on the CNBC First 25 list, a compilation of the most influential businessmen and women of the past 25 years. The tech company has been in the smartphone game longer than its rivals, and its flagship HTC One was named best smartphone at the 2014 Mobile World Congress this past February.

Despite the honors, most of the hype in the tech world centers around Apple's upcoming product lines and its long-running battle with Samsung. Wang wants to change that. She plans to spend more on marketing and diversifying HTC's smartphone roster in the coming months.

"To tell the truth, when you feel and see it, then you love it," Wang said during an interview on "Squawk on the Street." "The only problem with us is that we haven't really communicated very well, so it is important that this year we communicate well."

Read MoreThe last 25 years: What's changed, who mattered...

Wang co-founded HTC with her husband in 1997. By 2011, the couple were worth $3 billion and the wealthiest people in Taiwan.

—By CNBC's Jeff Morganteen. CNBC's Josh Lipton contributed to this report.

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