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Sexy sports bras not yet the gym's new push-up

Victoria Secret Sports Bras
Source: Victoria Secret
Victoria Secret Sports Bras

If the excess boxes of sports bras are any indication, it would appear women may not be very focused on sporting their cleavage or padding their chests while working out.

According to a report from Bloomberg, Victoria's Secret is overinventoried in the category, after ordering more sports bras than it was able to sell.

"We bought enough to hit a home run, but we hit about a double or a triple," L Brands Chief Financial Officer Stuart Burgdoerfer said. He made the comments earlier this week at the Barclays Retail and Consumer Discretionary Conference. "We have grown that business very nicely, but we bought a lot of sports bras," he said.

The L Brands-owned lingerie purveyor said it expects to be able to sell the sports bras without bringing markdowns into play. Its sport offerings including workout apparel have been performing well, with the company listing sport, lingerie and beauty as three of its strong categories during the fourth quarter.

To read the full report from Bloomberg, click here.

CNBC.com

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