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#Shop until you drop: Amazon's new Twitter hashtag

An Amazon distribution center
David Paul Morris | Bloomberg | Getty Images
An Amazon distribution center

Amazon.com has launched a new feature that allows shoppers to add products they discover on Twitter to their Amazon shopping carts — without leaving the microblogging site.

Shares of the online retailer were lower in early trading Monday. (Click here for the latest quote.)

Whenever a customer finds a tweet with content they like, they can add the hashtag "#AmazonCart" to their reply. The online retail giant will then add the item to their Amazon.com shopping cart automatically. Customers must connect their Twitter feeds to their Amazon accounts in order for the feature to work.

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