Ticket prices for the Los Angeles Clippers have risen more than 30 percent as fans rally for the team despite the recent backlash against the owner, according to the CEO of online ticket tracker TiqIQ.
Jesse Lawrence, the CEO of TiqIQ, told CNBC on Wednesday that he based his analysis on a comparable playoff series from last year. Donald Sterling set off a racially-charged controversy last month in the middle of the team's first-round contest with the Golden State Warriors. The Clippers lost in the first round of the NBA playoffs last year.
"People are rallying to support the team," Lawrence said on "Squawk on the Street." "If it ends well, it's a bit of a fairy tale. If they were to make a run and actually win the whole thing that would be a real story of triumph over all the negative stuff that has happened. People are getting on that bandwagon."
In its second-round series this season, the Clippers suffered a dramatic loss to the Oklahoma Thunder on Tuesday, bringing the seven-game series to 3-2 in favor of Oklahoma. The Clippers could force a game seven if they win on Thursday—making 2014 even more of a banner year for do-or-die game sevens, said Lawrence.
The NBA and NHL playoffs have seen 10 game sevens in total so far, putting the current combined playoff season on pace for the most game sevens ever, Lawrence said. The leagues need three more game sevens to break the record of 12, he added.
Looking at ticket prices, game sevens in the NHL have garnered higher ticket prices than its hard-court counterpart, Lawrence said, based on data from TiqIQ, an event and ticket search engine that tracks ticket market prices.
—By CNBC's Jeff Morganteen.