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Sir Richard Branson invests in crowdfunding site Indiegogo

Sir Richard Branson arriving at Edinburgh Airport in April to launch Virgin Atlantic's Little Red.
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Sir Richard Branson arriving at Edinburgh Airport in April to launch Virgin Atlantic's Little Red.

Some big names are throwing their support behind crowdfunding.

Virgin founder Sir Richard Branson, PayPal co-founder Max Levchin, Yahoo Chairman Maynard Webb and serial entrepreneur Megan Smith have led a round of investment in the crowdfunding site Indiegogo.

The company would not disclose the size of the round, but the investors' participation comes at a time when Indiegogo is experiencing huge growth.

Just in January, the company raised a series B round of $40 million.

Read MoreIndiegogo plans for world domination

Branson has also invested in a slew of different start-ups including BitPay, a peer-to-peer bitcoin processor, Hailo, a taxi hailing app and Square, a payment service.

—By CNBC's Cadie Thompson.

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