The Belt Assurance System is being unveiled as the National Highway Traffic Safety Administration is putting new emphasis on the benefits of seat belts, which were credited with saving 12,174 lives in 2012, the last year the agency has complete data for.
It also comes at a time when GM's commitment to safety has come into question as a result of its ongoing recall crisis, which has so far led to nearly 16 million of its vehicles being recalled worldwide.
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"Customer safety is on the forefront of everything we do. It is essential for the safety of our customers' and all drivers' safety to develop the habit of buckling up each and every time they get into their vehicles," said Jeff Boyer, GM's head of global vehicle safety, in a statement.
"We continue to support this program by NHTSA to remind our drivers to buckle up each time they start their vehicles while also developing other safety features like our Belt Assurance System."
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The original seat belt interlock was one of the first advanced safety devices ordered into production by NHTSA. But unlike now, when even modest new systems only come to market after years of testing and discussion, the federal agency gave automakers barely six-months warning before requiring interlocks on all 1974-model cars.