Business in Thailand usually isn't tarnished by politics, but the country's latest military coup comes in a drastically changed political milieu, with the Teflon status already showing scratches.
"This is quite different from coups we've seen earlier. This is a one-in-a-hundred-years type of political crisis," Ernest Bower, senior advisor at the Center for Strategic and International Studies said.
After more than seven months of political protests and two days of martial law, Thailand's army chief General Prayuth Chan-ocha declared the military had seized power in a coup. Media reports said the leaders of the pro-government Red Shirts had been arrested. The country has now faced a total of 19 military coups, 12 successful, since it became a constitutional monarchy in 1932.
"It's about who will be in power when the royal succession takes place," Bower told CNBC, adding the military doesn't want to risk having pro-government forces in power during the handover.
King Bhumibol Adulyadej has headed Thailand's constitutional monarchy for over 60 years, but the 86-year-old's health is failing. While he is revered across the country, his son, the crown prince, is less popular.