"I don't want you selling this thing, because this could be the next greatest idea," he said. "Anybody that wants to buy it out smells what I smell, which is success. I don't want you giving up."
She took his advice and decided to keep the company, but money was still very much a factor. He asked her how much of it she would need to keep the business growing.
"I'm looking for $1.5 million for both of the businesses together," she said. "They go hand in hand." Be that as it may, he advised her to keep the companies separate when pitching to investors.
"You may turn somebody off with one or the other," he said. "If they choose to invest in both, that's their right. You want to give the investor the right to choose."
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Lemonis added that Dickson should choose wisely as well, and only take money from an investor who could open a door to business that she couldn't open on her own. She was also advised against asking for $1 million for the shoe line, as the mere mention of that dollar figure had the potential to make her equity go down significantly.
Armed with that insight, Dickson is currently searching for the right type of investor for her company.
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