Forbes has "leaned in," releasing its annual list of the world's 100 most powerful women, looking largely outside the corporate C-suite for its power players.
"We've taken a much more expansive, dynamic look at power, not just traditional power roles such as running a corporation or head of state, but also creative dynamic power," Moira Forbes, president and publisher of ForbesWoman, told CNBC.
"Money is always important to look at because it is a form of influence particularly when you're looking at the size of a global business, the impact it has, the size of an economy," Forbes said. "But also we looked at things like social influence."
She cited Sheryl Sandberg, the chief operating officer at Facebook, ranked ninth on the list, as an example, noting Sandberg is a business leader, self-made billionaire and uses her influence to drive dialogues on women in leadership through her "lean in" campaign.