If Steve Jobs was still running Apple, he would have bought Beats Electronics, said Walter Isaacson, author of the best-selling biography about the late Apple co-founder. "It feels like part of the DNA," he told CNBC on Friday.
The $3 billion Beats deal brings into the Apple fold music insider and longtime Jobs friend Jimmy Iovine, co-founder of the headphone and streaming music company. The other co-founder of Beats, Andre "Dr. Dre" Young, will also be working for Apple.
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"Steve was all about music," Isaacson said in a "Squawk Box" interview. "He and Jimmy Iovine totally bonded on this."
When Jobs was putting together the iTunes store, he leaned on Iovine, who had the connections in the music industry.
"There was a long, long period where Jimmy Iovine was riding shotgun with Steve," Isaacson said, "to get music companies to go ahead and be part of this iTunes store and the whole Apple ecosystem."