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'It's fun' being a security: 49ers' Vernon Davis

From consumer discretionary to health care and industrials there are many types of companies in which one can invest—but National Football League players?

Touchdown!

Yes, investing in an actual NFL player is now a possibility.

Through an exchange, Fantex Brokerage Services allows investors to buy shares in a pro athlete who has agreed to offer up a percentage of their brand-related income.

Read MoreNFL rookies get schooled on the business playbook

Tight end Vernon Davis #85 of the San Francisco 49ers runs against the Tampa Bay Buccaneers December 15, 2013 in Tampa, Florida.
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Tight end Vernon Davis #85 of the San Francisco 49ers runs against the Tampa Bay Buccaneers December 15, 2013 in Tampa, Florida.

Take Vernon Davis, for example. The tight end for the San Francisco 49ers currently offers roughly 421,100 shares, which have so far traded between $10 and $12.50 a share. Davis agreed to give up 10 percent of his brand-related cash flow to Fantex for investors. In return, he received a $3 million payout.

The deal means Davis must strike a balance between his career as a professional athlete and the realization that he's a walking and talking brand that reports to Fantex.

"If he has a material injury, then obviously he would have to disclose that to us and we would disclose that to the investors because technically, people are investors in Fantex Inc., not technically in Vernon Davis," Buck French, co-founder and CEO of Fantex, said Wednesday on "Squawk on the Street." "His obligation is contractual to us. If he's working on a deal or doing something that's material to his future cash flow stream, then obviously he shouldn't and won't disclose that to other people."

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Davis, who has twice played in the Pro Bowl, told "Squawk on the Street" he plans to play football as long as he can. The opportunity to build his brand and allow people the opportunity to invest in him was nothing less than a "wise decision."

"It's fun. I like being a security," Davis said. "It's fun. It's a lot of fun. It's exciting."

—By CNBC's Drew Sandholm.

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