GO
Loading...

Paula Deen coming back in a big way on the Web

Paula Deen
Getty Images
Paula Deen

Paula Deen's comeback continues.

She plans to launch "The Paula Deen Network," a subscription-based Internet network in September, she says on her website pauladeen.com.

"I am working around the clock creating new healthy and quick recipes, shows and content," Deen told USA Today on Wednesday.

More From USA Today:
Twitter fixes popular TweetDeck program after hack
Tracy Morgan crash spotlights trucking safety: Our view
Hollywood's best sidekicks have your back

She told The Wall Street Jounrnal that she offers to launch a new show on TV but saw the Web as a way to reach her fans directly and to take ownership and control over her career and intellectual property.

The down-home cooking star known for her Southern recipes loaded with butter and sugar saw her empire all but crumble last year after admitting she had used a racial epithet. She lost numerous product endorsements and her show on the Food Network.

Read MorePaula Deen attracts big money; Will comeback work?

At her lowest, Deen says, she took comfort in the kitchen. "I made eight cakes in six days," she told People magazine in February. The crazed baking prompted her husband of nearly 10 years, Michael Groover, to tell her, "Honey, I don't know if I'm going to survive this," she recalls.

"I used to have dreams that I lost everything," Deen said. "And when it finally happens, you think, 'I'm still alive.' " As for what's she's learned, she says, "Michael told me, 'You've learned how badly words can hurt and how powerful they are.' I have been hurt by them, and I unintentionally hurt others. But I don't want that to define who I am."

Deen is one of a growing number of TV personalities, including Katie Couric and Jerry Seinfeld, who are finding new careers on the Web.

Read MorePaula Deen's fans defend her in wake of controversy

—By Nanci Hellmich, USA Today

Featured

Contact Media

  • CNBC NEWSLETTERS

    Get the best of CNBC in your inbox

    › Learn More