Interest is spiking at companies that make bulletproof products for children.
Driven by the desire of parents and school districts to protect kids from shootings like the pair of recent of tragedies in Troutdale, Oregon, and Seattle, these companies are performing a balancing act between making a profit and providing a product they say will keep children safe.
Critics say these companies, while well-intentioned, often don't understand the realities of daily life in a school.
"To be honest we didn't know if anybody would want these or not, but I just felt like, as a parent, I could do my part to do this," said Steve Walker, an Edmond, Oklahoma, podiatrist whose company, ProTecht, makes bulletproof blankets.
The company has garnered a lot of attention in the weeks since its website went public about two weeks ago, and Walker said they've received calls from individuals, school districts and at least one corporation interested in the blanket, which can be secured to a student's back.
Walker said he got the idea for the blanket following the school shooting at Sandy Hook Elementary School and the tornado that ripped through Moore, Oklahoma.
The Bodyguard blanket—ranging in price from $995 to $1,195—joins a field stocked with bulletproof white boards, backpacks and even iPad cases.
"You name it, we can basically make it bulletproof," said Ed Burke, chief executive of BulletBlocker, a 7-year-old company that makes bulletproof products for kids and adults.
Burke said business has grown steadily, but tends to increase whenever there is a school shooting or other violent event involving children.
In the days after last week's shooting at Seattle Pacific University, for example, Burke said he fielded a call from a parent who wanted to order bulletproof backpacks for the entire neighborhood.
"You can definitely see some spikes in website visits and business," he said.
The cost of the backpack starts at $270.