Dan Schawbel, founder of Millennial Branding and author of "Promote Yourself," says today's graduates should focus on finding the right match more than worrying too much about their GPA. According to his study in partnership with Beyond.com, 43 percent of companies say cultural fit is the single most important factor in making a hire, exceeding GPA, name of college, relevant courses and internship experiences.
"These employers are looking for favorites, they want to work with people they like," Schawbel said.
Read More Today's advice to graduates: No selfies
Of the employers surveyed, 36 percent said new graduates are unprepared for their interviews, and 33 percent agreed with the statement that candidates have a bad attitude when interviewing for a job.
"They're not doing research on Google news, company websites and the LinkedIn profiles of the people they're going to be meeting with," Schawbel said. "Employers have higher expectations, because all this information exists online."