For example, the "Obamacare" motif comprises companies that the creator thinks will profit from the Affordable Care Act. It includes healthcare plan providers, hospitals, medical appliances and equipment makers, drug manufacturers and healthcare information services companies. The motif is relatively new—it was created on October 26, 2013—but the lifetime return is 17 percent. The S&P 500 returned 10.5 percent over the same period.
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While the "Obamacare" motif is profitable, it's not very popular, as measured by the social media tools on Motifinvesting.com, which allow members to rate motifs with a thumbs up or down.
On the other hand, the "Repeal Obamacare" motif, which includes companies in diagnostics, medical devices and assisted living, is popular with fellow members, despite significantly lower returns. Over a one-year period, it's up only 4.2 percent versus a gain of 17.8 percent for the S&P 500.
The site also shows which motifs are trending. Currently, a motif called "Shale Oil" (up 42.3 percent over the past year) is near the top of the trending list, a reflection of the worries over oil prices due to the ongoing crisis in Iraq, Hardeep said.
Motif Investing, which launched in 2010, is No. 4 on the CNBC Disruptor 50 list, which features private companies whose innovations are revolutionizing the business landscape. Hardeep said he hopes to shake up the status quo in the investing arena by making it more intuitive, transparent, low cost, and giving customers more control.
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If you don't like a stock in your motif, you can switch it out for $4.95. You can also make money, by earning a $1 royalty payment if another member invests in your creation.
However, statistics show that beating the market isn't easy even if you're a professional. According to market research firm HFR, in 2013, the average hedge fund returned 9.13 percent for the year, versus a return of 32.36 percent for the S&P 500, including dividends.
In the end, if your idea doesn't cut it, you will have no one to blame but yourself.
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—By CNBC's Kristina Yates