Amazon may be about to make a big mobile mistake.
The e-commerce giant is widely expected to launch a smartphone at its event in Seattle on Wednesday, but some industry experts doubt the company will be able to crack its way into the already well-established smartphone market—let alone make any money doing so.
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"It's definitely going to be an uphill battle," said Julie Ask, a Forrester analyst. "It's very hard to make money in hardware."
Plenty of other companies, including Disney and ESPN, have tried to roll out their own phone and failed, Ask said. But Amazon is clearly betting it can offer something other smartphones can't, she said.