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Brands rush to capitalize on Suarez's World Cup bite

This combo of 2 photos shows Italy's defender Giorgio Chiellini (L) showing an apparent bitemark and Uruguay forward Luis Suarez (R) holding his teeth after the incident during the Group D football match between Italy and Uruguay at the Dunas Arena in Natal during the 2014 FIFA World Cup on June 24, 2014.
Daniel Garcia | AFP | Getty Images
This combo of 2 photos shows Italy's defender Giorgio Chiellini (L) showing an apparent bitemark and Uruguay forward Luis Suarez (R) holding his teeth after the incident during the Group D football match between Italy and Uruguay at the Dunas Arena in Natal during the 2014 FIFA World Cup on June 24, 2014.

It used to be that capitalizing on violence was seen as unseemly in marketing—until, that is, a soccer player apparently bit one of his opponents.

The incident occurred in the Uruguay-Italy game Tuesday, when Uruguay's Luis Suarez—previously punished during his career for getting toothy on the field—appeared to take a chomp out of the shoulder of Italy's Giorgio Chiellini.

Read MoreLucky bite, er, bet: 167 people cash in

While the sporting element on Twitter consumed itself with what punishment Suarez may receive, brands fell all over themselves to take advantage of the traffic.

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