Lui Che Woo, founder and chairman of Galaxy Entertainment, runs six casinos in Macau but the 84-year-old billionaire told CNBC that gambling isn't really his cup of tea.
However he knows what makes casino patrons tick.
"When I first started, many people viewed gaming with a negative connotation. I wanted to change that so we added non-gaming elements to our facilities," Lui told CNBC's "Managing Asia".
"After phase two of our development is completed, 95 percent will be non-gaming components such as cultural performances, shopping and exhibitions," he said, referring to the Galaxy Macau, a $2 billion casino and hotel resort on the Cotai Strip, which will see new amenities open in 2015.
This is how Galaxy Entertainment, Macau's second-biggest gaming operator, plans to increase its share in the growing gaming market, which saw casino revenue jump 19 percent to $45 billion in 2013.
"Gambling is not the only thing on our minds. [Galaxy Macau] will become more of a hub for relaxation and tourism," Lui elaborated. "Moving forward, we'll also focus on attracting mass-market customers."