Despite having its origins in Asia, mixed martial arts is still relatively new to the region but as demand for the sport booms, businesses are betting on a strong future.
"Mixed martial arts (MMA) has the potential to become Asia's number one sport; it is on track for that," said Victor Cui, CEO of ONE Fighting Championship (ONE FC), Asia's largest sports media company.
Cui's Singapore-based company organizes MMA events throughout Asia and boasts 90 percent regional market share. It is Asia's equivalent to the U.S.-based Ultimate Fighting Championship (UFC) – the world's largest MMA organization.
"Asian fighters are very relevant on the global arena, but as an entire [organized] sport, MMA is still relatively new in Asia," Cui told CNBC. "But the learning curve is very fast and we are building a strong foundation."
Impact MMA, a Singapore-based gym that specializes in combat sports, has seen its membership increase dramatically since opening its doors in 2010, with 400 to 500 active members at any given time.