The app asks users to choose the kind of dish to make, ingredients to use and preferred cooking style.
Based on this, Watson then generates 100 variations.
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The app isn't Watson's first foray into cooking. During the South by Southwest Festival, IBM launched a food truck that used recipes made in collaboration between Watson and professional chefs.
In a blog post, Steve Abrams, the director of IBM Watson Life, said IBM's cooking initiatives are a way of helping people understand the potential of cognitive computing, which uses vast amounts of data and interactions with people to make recommendations.
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"To the layperson, these concepts can seem rather abstract. By illustrating cognitive computing with a system that generates new recipes, we can give everyone a 'taste' of cognitive, making it more tangible and meaningful," Abrams wrote.
—By CNBC's Katie Little