GO
Loading...

CNBC Transcript: CNBC Exclusive: The Kardashian Sisters Speak with CNBC's "Closing Bell" Today

WHEN: Today, Monday, July 7th

WHERE: CNBC's "Closing Bell"

Following is the unofficial transcript of a CNBC EXCLUSIVE interview with Kim, Kourtney and Khloe Kardashian on CNBC's "Closing Bell" today. Following are links to the interview on CNBC.com: http://video.cnbc.com/gallery/?video=3000290433 and http://video.cnbc.com/gallery/?video=3000290466.

All references must be sourced to CNBC.

KELLY EVANS: WELCOME BACK. SOME SAY THEY'RE FAMOUS FOR BEING FAMOUS, BUT THAT'S NOT WHY THEY'RE MAKING MILLIONS OF DOLLARS A YEAR. THE KARDASHIAN SISTERS ARE MAKING THE CASE THAT THEY ARE FAST BECOMING FINANCIALLY SAVVY BUSINESSWOMEN, AND NOW KIM, KOURTNEY AND KHLOE ARE EXPANDING THEIR MULTIPLATFORM BRAND INTO A GIRLS' CLOTHING LINE IN A COLLECTION CALLED KARDASHIAN KIDS. OUR OWN COURTNEY REAGAN IS IN NEW YORK'S UNION SQUARE AT BABIES "R" US WITH THE FAMOUS TRIO HERE IN A CNBC EXCLUSIVE. COURTNEY?

COURTNEY REAGAN: THAT'S RIGHT, KELLY. I AM JOINED BY ALL THREE KARDASHIAN SISTERS. IT'S QUITE A TREAT TODAY. AND WE'RE SITTING IN A BABIES "R" US SECTION OF KARDASHIAN KIDS, ONE OF YOUR NEW LINES AND SOME OF THE NEW ITEMS. WE'VE GOT SOME NEW MOM, THE NEW MOM, KIM, RIGHT HERE, AND OF COURSE, WE'VE GOT AN EXPECTANT MOTHER SITTING HERE WITH US AS WELL. SO, KOURTNEY AND KIM WHAT MAKES THE KARDASHIAN KIDS COLLECTION SO SPECIAL?

KIM KARDASHIAN: YOU KNOW, I THINK WE WERE REALLY WANTING TO BRING FASHION AND HIGH FASHION TO A BABIES LINE BUT STILL KEEP IT REALLY AFFORDABLE. AND YOU KNOW, KOURTNEY STARTED -- WHEN WE THOUGHT OF THE LINE, SHE WAS PREGNANT WITH PENELOPE. SO, SHE HAD A REALLY BIG HAND IN DESIGNING OUR FIRST COLLECTION. AND NOW SINCE I'VE HAD MY BABY, I REALLY UNDERSTAND HOW IMPORTANT IT IS TO HAVE PIECES THAT ARE EXTREMELY FUNCTIONAL, A CERTAIN KIND OF FABRIC, SO YOU KIND OF HAVE IT ALL MIXED IN, RIGHT? I'D SAY YOU DEFINITELY HAVE SOME BABY EXPERTS REALLY HELPING DESIGN THIS LINE.

REAGAN: THAT'S TRUE. AND KOURTNEY, THERE'S A LOT OF RETAILERS THAT I'M SURE WOULD LOVE TO WORK WITH YOU. SO, HOW DID YOU PICK BABIES "R" US? WHY BABIES "R" US?

KOURTNEY KARDASHIAN: WELL I THINK BABIES "R" US IS DEFINITELY THE EXPERTS WHEN IT COMES TO BABIES, AND THEY ALLOWED US TO KEEP OUR CLOTHING AT AN AFFORDABLE PRICE, WHICH WAS ONE OF THE MOST IMPORTANT THINGS TO US, AND STILL TRUSTED IN US AND BELIEVED IN US TO HAVE THESE HIGH-FASHION PIECES. SO, I THINK IT WAS A PERFECT FIT. SO, WE WERE THRILLED TO, YOU KNOW, PARTNER UP WITH BABIES "R" US WITH THIS COLLECTION.

REAGAN: AND KHLOE, THIS IS CERTAINLY NOT YOUR FIRST FORAY INTO CLOTHING. THERE IS ANOTHER WOMEN'S LINE YOU HAVE AT SEARS, THE KARDASHIAN COLLECTION. I UNDERSTAND YOU'RE WEARING AND TWEETING AND INSTAGRAMING SOME OF THE COLLECTION TODAY AS WELL.

KHLOE KARDASHIAN: YES.

REAGAN: SO, SEARS HAS STRUGGLED A BIT WITH SALES, BUT YOUR COLLECTION HAS DONE WELL. DO YOU DEFINE THAT RELATIONSHIP AS A SUCCESS?

KHLOE KARDASHIAN: YEAH, I MEAN, FOR US, I THINK SEARS WAS THE PERFECT FIT FOR OUR CLOTHING LINE JUST AS BABIES "R" US IS FOR KARDASHIAN KIDS. I THINK WITH THAT AS WELL, IT REALLY LET US EXPRESS THAT WE WANTED TO HAVE THE SAME THING, REALLY CUTE, GREAT FASHION AND AFFORDABLE PRICE TO HIT OUR CONSUMERS ALL OVER THE UNITED STATES, AND I THINK IT REALLY DID THAT.

KIM KARDASHIAN: AND WE'RE INTERNATIONAL IN OTHER STORES AS WELL AND ONLINE, AND YOU KNOW, OUR KARDASHIAN COLLECTION JUST DOES EXTREMELY WELL. SO, THAT'S WHY WE REALLY SAW THE RESPONSE FROM LAUNCHING IT AT SEARS, AND WE REALLY, REALLY WANTED TO DO A KIDS LINE. AND NOW WE KIND OF PARTNER UP AND DO OUR, LIKE, KHLOE KIND OF CALLS IT OUR MOMMY AND ME, WHERE WE TAKE OUR WOMEN'S COLLECTION AND KIND OF JUST SHAPE IT DOWN AND MAKE IT INTO A BABY COLLECTION, SO IT'S THE SAME PRINTS AND PATTERNS AND COLOR PALETTE, AND IT KIND OF JUST LOOKS REALLY CUTE IF YOU AND YOUR BABY WANT TO DRESS ALIKE.

REAGAN: IT'S DEFINITELY WORKING FOR YOU. I THINK KELLY HAS A QUESTION.

EVANS: I DO. I DO, COURTNEY, THANK YOU. AND IT'S GOOD TO SEE EVERYBODY. SO KIM, I JUST HAVE A QUESTION, WHICH IS, YOU GUYS ALREADY HAVE SOLD SO MUCH MERCHANDISE, KIND OF TO YOUR POINT THAT YOU WERE JUST MAKING, YOU'RE ALL OVER THE WORLD. YOU ARE, IN FACT, A BUSINESSWOMAN, BUT YET, EVEN WHEN WE TALK ABOUT HAVING YOU GUYS ON THE PROGRAM, PEOPLE KIND OF ROLL THEIR EYES AND THEY DISMISS YOU GUYS AS JUST REALITY TV STARS. DO YOU STRUGGLE WITH GETTING TAKEN SERIOUSLY AS A BUSINESSWOMAN? AND IS IT YOUR EFFORT OVER TIME TO BECOME MORE AND MORE OF ONE?

KIM KARDASHIAN: I MEAN, ABSOLUTELY. WE STARTED -- IT IS A STRUGGLE, AND WE STARTED OFF WORKING OPENING UP OUR DASH CLOTHING STORE, YOU KNOW, A DECADE AGO, OVER A DECADE AGO, AND THAT'S -- YOU KNOW, WE REALLY STARTED OFF IN FASHION. WE'VE ALWAYS BEEN REALLY HARD-WORKING GIRLS, AND WE WERE FORTUNATE ENOUGH TO HAVE A TV SHOW. AND WHEN WE STARTED FILMING, WE DID IT FOR THE THOUGHT OF BRINGING PUBLICITY AND AWARENESS TO OUR CLOTHING STORE. SO, FASHION HAS ALWAYS BEEN OUR NUMBER ONE, AND IT'S ALWAYS BEEN -- YOU KNOW, WE ARE BUSINESSWOMEN, WE'RE ENTREPRENEURS. AND I THINK WHEN YOU DO HAVE A REALITY SHOW, PEOPLE ASSUME THAT IT'S JUST A TON OF BAR FIGHTS AND IT HAS THIS NEGATIVE CONNOTATION, WHEN IN ACTUALITY, THAT'S -- YOU KNOW, WE DEFINITELY DO FIGHT AND WE'RE REALLY HONEST AND REALLY OPEN WITH OUR FAMILY LIFE, AND WE PRIDE OURSELVES IN DOING THAT AS WELL, BUT I THINK THAT YOU CAN BE BOTH, AND THERE'S SO MANY, YOU KNOW, I THINK GROUNDS THAT WE WANT TO CROSS OR LINES THAT, YOU KNOW, PEOPLE THINK THAT YOU CAN'T REALLY BE BOTH AND DO THE SAME OR DO BOTH AT THE SAME TIME, BUT WE DO OUR BEST TO KIND OF BREAK THAT.

EVANS: KOURTNEY KARDASHIAN, WHAT IS THE KARDASHIAN BRAND? WHAT DOES IT STAND FOR?

REAGAN: THAT WAS FOR YOU, KOURTNEY, YEAH.

KOURTNEY KARDASHIAN: OKAY, SORRY. I THINK THAT WE ONLY TAKE ON PROJECTS THAT WE'RE REALLY PASSIONATE ABOUT AND WE ALWAYS SAY WE'RE A BRAND FOR OUR FANS, BECAUSE THROUGH SOCIAL MEDIA, WE'RE SO LUCKY TO SEE WHAT PEOPLE ARE ASKING US FOR, WHAT THEY'RE LOOKING FOR. AND SO, WE REALLY DESIGN WHAT WE LIKE BUT ALSO TAKE OUR FANS IN MIND, YOU KNOW, THEIR OPINIONS WHEN WE ARE DESIGNING--

KIM KARDASHIAN: BUT I THINK OUR BRAND IS, YOU KNOW, WE'RE ALL ABOUT EMPOWERING OTHER WOMEN TO BE SUCCESSFUL AND YOU KNOW, WE ENCOURAGE OUR LITTLE SISTERS TO WORK HARD AND BE SUCCESSFUL, AND I THINK WE'RE A BEAUTY BRAND AND A FASHION BRAND. AND YEAH, I MEAN, LIKE SHE SAID, A BRAND FOR OUR FANS, BUT WE LOVE FASHION AND BEAUTY, AND THAT'S, YOU KNOW, WHO WE ARE AND WHAT WE WORK TOWARDS.

EVANS: AND KHLOE, JUST A QUESTION FOR YOU ALONG THIS LINE AS WELL. I MEAN, I CAN REMEMBER THE EARLY DAYS WHEN YOU HAD TO SPEND A LOT OF TIME IN THE STORE, AND RETAIL DEFINITELY WAS NUMBER ONE FOR YOU GUYS. IS IT YOUR PRIORITY GOING FORWARD THAT THAT'S HOW YOU SPEND YOUR TIME AND WHAT YOU BUILD YOUR LIFE AROUND?

KHLOE KARDASHIAN: DEFINITELY. I THINK MY SISTERS AND I, OUR FOCUS IS ALWAYS GOING TO BE ABOUT FASHION. IT'S GOING TO BE OUR FIRST AND FOREMOST, AND THAT WAS HERE BEFORE THE SHOWS. IT'S GOING TO BE HERE AFTER THE SHOWS. AND YOU KNOW, WE'RE REALLY IN THE PROCESS OF TRYING TO EXPAND OUR DASH STORES AND FOCUS ON THAT AND TAKE THAT INTERNATIONAL. AND YEAH, THAT'S OUR BABY AND THAT'S SOMETHING THAT WE'VE PUT OUR HEART AND SOUL INTO AND WE WANT TO CONTINUE TO DO SO.

REAGAN: KIM, DO YOU THINK THAT THERE'S A POINT AT WHICH THE KARDASHIAN BRAND OR EMPIRE GETS TOO BIG, WHERE, PERHAPS ATTACHING YOUR NAME TO A PRODUCT OR ENDORSING A KIND OF SERVICE LOSES ITS CACHE? ARE YOU CAREFUL ABOUT THAT?

KIM KARDASHIAN: ABSOLUTELY. YEAH, I THINK WE'RE REAL CAREFUL ABOUT THAT. I THINK , YOU KNOW, LAST YEAR WE REALLY RE-EVALUATED WHAT OUR BRAND IS AND WHAT IT STANDS FOR AND WE STOPPED PUTTING OUR NAME ON THINGS. WE REALLY WANTED TO ONLY BE INVOLVED IN THINGS, LIKE WHAT KOURTNEY WAS SAYING EARLIER, THINGS THAT WE'RE EXTREMELY PASSIONATE ABOUT AND SOMETHING THAT WE OWN. NOT JUST PUTTING OUR NAME ON ANOTHER BRAND AND A PRODUCT. IF WE REALLY GENUINELY LOVE THE PRODUCT AND IT MAKES SENSE, WE WOULD TOTALLY BE OPEN TO SOME KIND OF COLLABORATION, BUT WE GENUINELY ONLY WANT TO TAKE PART IN THINGS THAT REALLY WE OWN AND WE HAVE OWNERSHIP IN AND THAT MEANS SOMETHING TO US. AND NOW I THINK WHEN YOU DO HAVE KIDS, YOU TOTALLY REPRIORITIZE YOUR LIFE. YOU KNOW, NOW THAT I'M MARRIED, I WOULD SO MUCH RATHER SPEND TIME WITH MY HUSBAND AND MY FAMILY AND MY BABY THAN RUN AROUND THE WORLD WORKING FOR OTHER PEOPLE. SO, I THINK THAT WE HAVE REALLY PRIORITIZED AND MADE THAT.

REAGAN: AND I THINK KELLY HAS A QUESTION, ALMOST HITTING ON THAT POINT.

EVANS: EXACTLY. SO, KIM AND EVERYBODY, THERE'S BEEN THIS DEBATE BACK AND FORTH FOR SOME TIME ABOUT WHETHER WOMEN CAN BE SUCCESSFUL IN THE WORKPLACE AND RAISE FAMILIES OR WHETHER THOSE TWO THINGS ARE FUNDAMENTALLY AT ODDS. ONE OF THE MOST HIGH-PROFILE FEMALE CEOs, INDRA NOOYI, RECENTLY JUST MADE SOME COMMENTS WHERE SHE SORT OF CAME OUT AGAINST THE IDEA THAT YOU CAN HAVE IT ALL. JUST TAKE A QUICK LISTEN AND THEN I'D LIKE YOUR THOUGHTS.

INDRA NOOYI SOUND: I DON'T THINK WOMEN CAN HAVE IT ALL. I JUST DON'T THINK SO. WE PRETEND WE HAVE IT ALL. WE PRETEND WE CAN HAVE IT ALL. YOU KNOW, MY HUSBAND AND I MARRIED FOR 34 YEARS AND WE HAVE TWO DAUGHTERS. BUT IF YOU ASK OUR DAUGHTERS, I'M NOT SURE THEY WILL SAY THAT I'VE BEEN A GOOD MOM. I'M NOT SURE.

KIM KARDASHIAN: I MEAN, I THINK THAT'S JUST NOT REALLY LIKE A POSITIVE OUTLOOK AND FOR ME, LIKE MY MOM KIND OF TAUGHT US GIRLS THAT WE COULD HAVE IT ALL. YOU KNOW, SHE WORKS HARD. SHE TAUGHT US THAT IF YOU WORK HARD, IT'S JUST ALL ABOUT PRIORITIZING AND I THINK THAT, YEAH, IT COULD GET TOUGH AND AFTER YOU HAVE A BABY, THERE ARE SO MANY TIMES WHEN I JUST DIDN'T WANT TO GET UP AND WORK ON SOMETHING AND I JUST WANTED TO BE HOME WITH MY BABY, BUT, YOU KNOW, FOR ME, AND I THINK I CAN SPEAK FOR MY SISTERS, IT MAKES US FEEL GOOD WHEN WE ARE OUT WORKING AND WE CAN PROVIDE SOMETHING FOR OUR FRIENDS AND PRODUCTS THAT, YOU KNOW, WE CAN'T FIND THAT WE REALLY WANT. AND IT JUST MAKES YOU FEEL PRODUCTIVE. SO IF ANYONE REALLY FEELS LIKE THEY CAN'T DO IT ALL, I FEEL LIKE IT'S A LITTLE BIT DISCOURAGING TO SAY THAT, EVEN IF I COULDN'T AND IT WASN'T POSSIBLE, I WOULD TRY. AND I WOULD, YOU KNOW, TRY MY BEST TO DO IT ALL.

KOURTNEY KARDASHIAN: BUT I DO – I DO, YOU KNOW – I THINK MY BIGGEST STRUGGLE AS A MOM HAS BEEN BALANCING THE TWO. BUT I DO THINK IT'S POSSIBLE. I JUST THINK IT'S LIKE YOU FEEL GUILTY.

KHLOE KARDASHIAN: IT TAKES TIME TO FIND THAT BALANCE.

KOURTNEY KARDASHIAN: RIGHT – TO FIND THAT BALANCE. I USED TO FEEL SO GUILTY EVERY TIME I LEFT AND, YOU KNOW, BUT –

KHLOE KARDASHIAN: AND THERE IS NO COOKIE CUTTER WAY. IT'S WHATEVER WORKS FOR YOUR LIFE AND YOUR CAREER AND YOUR FAMILY. AND NO TWO FAMILIES ARE THE SAME. AND NO TWO WANTS ARE THE SAME. SO I THINK THAT YOU HAVE TO FIND WHAT WORKS BEST FOR YOU IN YOUR PRIVATE HOME.

REAGAN: HOPEFULLY, WE CAN ALL LEARN LESSONS FROM YOU LADIES AND FIGURE IT OUT – HOW TO DO IT ALL. THANK YOU SO MUCH FOR JOINING US. KHLOE, KIM AND KOURTNEY KARDASHIAN, IT'S REALLY BEEN A TREAT. BUT FOR NOW, BACK TO KELLY AT THE NEW YORK STOCK EXCHANGE.

EVANS: AND COURTNEY REAGAN, OUR THANKS TO YOU FOR ALL OF THAT NOW.

About CNBC:

With CNBC in the U.S., CNBC in Asia Pacific, CNBC in Europe, Middle East and Africa, CNBC World and CNBC HD , CNBC is the recognized world leader in business news and provides real-time financial market coverage and business information to approximately 371 million homes worldwide, including more than 100 million households in the United States and Canada. CNBC also provides daily business updates to 400 million households across China. The network's 15 live hours a day of business programming in North America (weekdays from 4:00 a.m. - 7:00 p.m. ET) is produced at CNBC's global headquarters in Englewood Cliffs, N.J., and includes reports from CNBC News bureaus worldwide. CNBC at night features a mix of new reality programming, CNBC's highly successful series produced exclusively for CNBC and a number of distinctive in-house documentaries.

CNBC also has a vast portfolio of digital products which deliver real-time financial market news and information across a variety of platforms. These include CNBC.com, the online destination for global business; CNBC PRO, the premium, integrated desktop/mobile service that provides real-time global market data and live access to CNBC global programming; and a suite of CNBC Mobile products including the CNBC Real-Time iPhone and iPad Apps.

Members of the media can receive more information about CNBC and its programming on the NBC Universal Media Village Web site at http://www.nbcumv.com/programming/cnbc.