Despite the hit Facebook shares took earlier in the week and several studies suggesting social media ads might have a poor return on investment, many analysts remain extremely bullish on the stock.
"It's had an incredible run during the last year, and I think there is still a tremendous amount of upside left in the stock," said Victor Anthony, an analyst at Topeka Capital.
The company's shares closed down more than 3 percent on Tuesday (before rebounding Wednesday), but its stock price is still up over 160 percent year over year. And that upward trend will likely continue because the company's core marketing business keeps growing, industry experts said.
"Large brands are giving Facebook more money every day," said Ron Josey, an Internet analyst at JMP Securities. "Their core business is still very, very strong."
How strong? Another new report gives some pretty impressive figures.