For consumers, the changes in the new so-called "Cantina Power Menu" will be noticeable. The Cantina Power Bowls will drop the corn salsa and the creamy cilantro dressing and replace it with a double portion of chicken or steak, reduced-fat sour cream, real cheddar cheese and an avocado ranch sauce. The Power Burritos will drop the rice and beans and replace them with reduced-fat sour cream and cheddar cheese.
Protein has become top-of-mind for many consumers. In a recent report from NPD Group, the research specialist, 42% of Millennials — and more than half of all adults — said it is somewhat or very important to add more protein to their diets. Consumers cite many reasons for adding protein to their diets; some of the top reasons are helping to maintain energy levels, supporting overall health, improving muscle tone and feeling satisfied by a meal or snack.
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The new Taco Bell platform launches nationally on July 17. The move comes after a test one year ago in Dayton, Ohio, where the Power Platform was preferred to the previous Cantina offerings. The steak Power Bowl is $5.19 and chicken is $4.99. The Cantina Power Burrito with steak is $3.99 and $3.79 for chicken.