Eastern Europe has struggled to attract foreign investors thanks to its image as a "Wild West" for business, with stories of bad governance and corruption dominating the headlines. In response, governments—particularly in countries like Serbia, Bulgaria and Romania—are pursuing zero-tolerance policies to show that things have changed.
"I think the crackdown on corruption is a positive movement in the region," Emil Tedeschi, CEO of Atlantic Grupa, a Croat multinational consumer goods company, told CNBC in Zagreb.
He highlighted anti-graft efforts in Croatia, which have already led to former Prime Minister Ivo Sanader being jailed in 2012 for eight-and-a-half for taking bribes. After the sentencing, Croatia´s rating in Transparency International´s widely viewed Corruption Perceptions Index edged up, suggesting rising confidence in its public sector integrity.