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Benjamin Moore Gives Vinyl Siding a New Look with Regal® Select Exterior REVIVETM

Benjamin Moore Introduces a Durable & Long-Lasting Paint Formulated with Vinyl-Lock Technology in Hundreds of Colors

MONTVALE, N.J.--(BUSINESS WIRE)-- Benjamin Moore, North America's favorite paint, color and coatings brand, today announced its newest product offering, Benjamin Moore Regal® Select Exterior REVIVETM, a premium paint specifically formulated with Vinyl-Lock technology to provide superior adhesion and durability to vinyl siding and trim. For the first time, homeowners can put a personal touch on their home’s exterior by giving it a refresh coat with hundreds of color options that are specifically made for vinyl finishes.

Benjamin Moore is answering the needs of homeowners, as research* shows seven out of 10 homeowners did not know they could paint vinyl siding and those considering painting, would prefer specialty paint. With REVIVE, homeowners can give their faded vinyl exterior a makeover. Now available at Benjamin Moore retailers throughout New England, the Northeast and Midwest, REVIVE will roll out nationwide later in 2014.

“Benjamin Moore is excited to once again provide the paint and colors to meet the needs of today’s homeowner, no matter the surface,” said Mike Searles, President and CEO of Benjamin Moore & Co. “With REVIVE, our customers can be confident their vinyl siding will get the durability and protection it deserves, along with the color freedom expected from Benjamin Moore.”

REVIVE, which is specially formulated with Vinyl-Lock technology for optimal adhesion and to fully cover previous color and faded areas, is an extension of Regal® Select Exterior, Benjamin Moore’s premium waterborne paint. REVIVE is highly durable and resists cracking, peeling, fading and helps prevent buckling or warping over time. Offered in hundreds of colors safe for vinyl, REVIVE delivers a beautiful low lustre finish for a long lasting look.

To view a new video about a fictitious family who tries a unique way to express their taste, click here: bit.ly/BMREVIVE. The Hopsons live in a two-story bouncy house to bring color to their vinyl-clad neighborhood, only to discover that it's possible to refresh the look of their home with Benjamin Moore products. Visit BenjaminMoore.com to learn more about REVIVE and locate your local retailer.

*Source: Benjamin Moore proprietary research study, 2013

About Benjamin Moore

Benjamin Moore, a Berkshire Hathaway company, was founded in 1883. One of the North America's leading manufacturers of premium quality residential, commercial and industrial maintenance coatings, Benjamin Moore maintains a relentless commitment to sustainable manufacturing practices and continues to develop the most eco-responsible formulations possible. In 2012, the company's Natura® paint received the Green Good Housekeeping Seal, acknowledging its high degree of sustainability plus rigorously tested performance. Other superior products in the Benjamin Moore Green Promise® portfolio include Aura®, Regal® Select, ben® and Ultra Spec® 500 paint for commercial interiors – all built upon our patented Gennex® platform that has changed the industry and earned the passion and loyalty of homeowners and professional painters by delivering extremely low-VOC and peerless beauty and performance. J.D. Power and Associates 2014 Interior Paint Satisfaction Study ranked Benjamin Moore highest in consumer satisfaction, marking the fourth consecutive year and fifth time the company has earned this rating. Benjamin Moore paints deliver authentic Benjamin Moore colors and are available exclusively from Benjamin Moore's network of paint and decorating dealers.

Benjamin Moore
Kelly Sinatra, 201-949-6290
kelly.sinatra@benjaminmoore.com

Source: Benjamin Moore