In a fairly muted earnings release, by its own standards, California-based Apple delivered a mixed set of results on Tuesday that underlined a shift in fortunes for the technology giant. In years gone by, the group had been plagued by concerns that it might fail to find any success in emerging markets.
But Apple delivered a chest-beating rise in year-on-year sales of 28 percent in Greater China on Tuesday. Meanwhile, it saw flat sales growth in its home markets which were still seeing double digit expansion at the start of the decade. In addition, tablet sales look to be losing their shine with iPad revenue falling 23 percent from the previous quarter.