Manchester United's new hardline boss, Louis van Gaal, has put his first stamp of authority on the club by cutting the length of the team's pre-season soccer tours, a potential source of promotion and sponsorship.
While unlikely to affect the club's revenue immediately, analysts said scaling back from foreign tours will be damaging, particularly at a time when soccer is taking off in the U.S thanks to the recent FIFA World Cup.
"Longer-term it would be damaging in as much as it would limit their universe of places to expand in terms of their fan base," Richard Hunter, head of U.K. equities at Hargreaves Lansdown, told CNBC in a phone interview.
"Given the fact that the interest in the States has taken off from World Cup, I can't imagine that commercially the club will want to shun the U.S."
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Before the English Premier League begins in August, soccer clubs often have warm up games in other countries. If Man United reach the final of the U.S. tour, the club will only have 11 days before they play their first game of the Premier League. Van Gaal has argued the jet lag and extensive travelling in pre-season tours will have an effect on how the players perform on the pitch.