Like many of the growing number of Big Cola drinkers in Asia, Mr Kistanto wrongly believed it came from the UK, an easy mistake as the logo of the English Football Association looms larger on the bottle than the brand name. In fact, Big Cola is from Peru, and the FA logo is there as part of an ambitious marketing push.
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The company that owns Big Cola, family-owned AJE Group, is one of the Andean nation's biggest international corporate success stories.
A combination of a low-cost strategy, clever marketing and relentless focus on emerging markets has helped this little-known company take on Coke and Pepsi, the global soft drink giants, in Latin America and Asia. In the process it is showing how a nimble developing-world rival can use its home market experience to tap into demand from hundreds of millions of new consumers in emerging markets.
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"This is one of the most competitive categories in the world," says Antonio Soto, smooth-talking Spanish head of AJE's Asian business and a former president of PepsiCo in Spain. "If you had asked me five years ago, when I was running PepsiCo in Spain, if what these guys have done is possible, I would have said no."