Put another way, would the average American seem more out touch with the zeitgeist if he or she hadn't seen 2013's highest grossing film, "Iron Man 3," or didn't know what "The Red Wedding" was? In the recently announced Emmy nominations, Netflix received 31 nominations, more than double last year. And this is little more than a decade after it was first considered revolutionary for a cable network to rack up the nominations. The landscape is changing, and fast.
To this end, Netflix has allocated $7.7 billion toward streaming content (original and archival) and a number that none of its competitors can match. Amazon, which seems most "primed" to take them on, has a budget for all of its streaming content that is equal to the amount that Netflix spends on "House of Cards" alone. Additionally, there is a widely held belief that Amazon customers who have signed up for Prime have done so primarily to get free 2-day shipping from the parent company.
Of course, the big elephant in the room is HBO GO, with its 130 million subscribers, but GO (at present) is still very much tied to traditional cable packages and the content is still considered "HBO Programing," rather than "Go Programming."