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'Sharknado' is lightning in a bottle: Ian Ziering

"Sharknado 2: The Second One," the sequel to the swirling cult favorite, takes the SyFy channel by storm Wednesday night.

The popularity of the first movie was driven in large part by Twitter.

Ian Ziering of "Beverly Hills, 90210" fame, who stars in the "Sharknado" movies, told CNBC's "Squawk Box" that he was surprised by the attention the franchise has gotten.

He said Hollywood tries to catch this type of "lightning in the bottle" buzz and it all happened organically.

The SyFy channel is an NBC Universal property owned by CNBC-parent Comcast.

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—By CNBC's Matthew J. Belvedere.

Entertainment

Television

  • ANCHORAGE, Alaska— A television reporter quit her job on live TV with a big four-letter flourish after revealing she owns a medical marijuana business and intends to press for legalization of recreational pot in Alaska. After reporting on the Alaska Cannabis Club on Sunday night's broadcast, KTVA's Charlo Greene identified herself as the business's owner.

  • Sept 22- Sony Corp said PlayStation TV set-top box, which allows users to access movies and TV episodes from the PlayStation store, will hit stores in the United States and Canada on Oct. 14. Sony is trying to expand its entertainment network services to compete against players like Amazon.com Inc..

  • CNBC's Julia Boorstin MGM has acquired a 55 percent stake in two Mark Burnett firms.