GO
Loading...

'Sharknado' is lightning in a bottle: Ian Ziering

"Sharknado 2: The Second One," the sequel to the swirling cult favorite, takes the SyFy channel by storm Wednesday night.

The popularity of the first movie was driven in large part by Twitter.

Ian Ziering of "Beverly Hills, 90210" fame, who stars in the "Sharknado" movies, told CNBC's "Squawk Box" that he was surprised by the attention the franchise has gotten.

He said Hollywood tries to catch this type of "lightning in the bottle" buzz and it all happened organically.

The SyFy channel is an NBC Universal property owned by CNBC-parent Comcast.

Introducing Morning Squawk: CNBC's before the bell news roundup

Sign up to receive Morning Squawk in your inbox each weekday › Sample

—By CNBC's Matthew J. Belvedere.

Entertainment

Television

  • HONG KONG, Jan 28- China's Hunan TV& Broadcast Intermediary Co Ltd has agreed a deal with U.S. studio Lions Gate Entertainment Corp that will see the two firms invest a combined $1.5 billion in film making, marking the latest inroad by a Chinese firm into Hollywood. Lions Gate, known for producing movies such as "The Hunger Games", and Hunan TV plan to invest the $1.5...

  • Greg Maffei, CEO of Liberty Media.

    The proposed Comcast-Time Warner Cable and AT&T-DirecTV deals will be approved, Liberty Media CEO Greg Maffei tells CNBC.

  • NEW YORK— Satellite TV provider Dish Network made a splash this month when it unveiled an online alternative with fewer channels and a lower price tag than its regular service. The package is cheap compared with cable and satellite packages that typically cost $50 to $100 per month. Sling TV's base package costs $20 a month and comes with 11 channels from Disney,...