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What's next for LinkedIn?

Investors will be listening in to the LinkedIn earnings call Thursday afternoon after it releases second-quarter results.

Share prices have fallen around 10 percent year to date.

A big challenge for the professional networking site has been user engagement. "LinkedIn is expected to talk about user growth that hits about 300 million during the quarter," said John Simons, media and technology editor at the Associated Press. The company needs to address how to sustain user growth and keep users coming back to the site more often, he added.

A sign is displayed outside the LinkedIn headquarters in Mountain View, Calif.
David Paul Morris | Bloomberg | Getty Images
A sign is displayed outside the LinkedIn headquarters in Mountain View, Calif.

"One of issues I have with LinkedIn personally is that I tend to send messages to people and not hear back from them for days and that's an indicator that many people don't go to the site daily or even maybe hourly as the company would hope," said Simons.

He said LinkedIn's growth strategy, including the acquisition of news content company Newsle, is promising.

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"That's something that would hopefully make the site a little more sticky and bring the engagement that LinkedIn is looking for," Simons said.

—By CNBC's Christina Medici Scolaro