Whether marijuana enhances pleasure, especially in women, has been the subject of some scientific research. Last April, New York Magazine had an article titled, "Marijuana, the Natural Viagra?"
Gerson said he started Foria with like-minded entrepreneurs in a medical marijuana collective in California when he realized how few FDA-approved products there are to help women sexually. Actually, there are zero, compared with 26 for men. Gerson came from a family of physicians, and he had already launched a company called Sir Richard's all natural condoms (you can't make this stuff up). The condoms are now selling in CVS and Whole Foods.
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By the way, Gerson originally wanted to be a Tibetan Buddhist monk before turning into a condom entrepreneur. His mother tells him he moved "from robes to rubbers."
And now he has moved into the marijuana business. "I've looked at human sexuality in the broader realm of wellness," he said, adding that he believes cannabis can be part of that. Throughout its history, "one of (its) primary uses was as an aphrodisiac."
So Gerson and his partners formed the Aphrodite Group to create Foria. "I just started making a couple of batches at home and started sharing it with family members." Including his mother.
Yes, he gave his mom a cannabis-infused oil meant to enhance sexual pleasure.
"My mother has smoked marijuana maybe once, and she did not inhale." However, she gave Foria a whirl. Now, "She's a believer."
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