Look out Hulu, Jeff Bewkes has just upped the ante in the battle to own viewers' attention spans.
The Time Warner CEO said that the company is considering adding non-HBO content—and perhaps even content from its competitors—to its HBOGo property, making it a potential competitor to companies such as Hulu and Netflix.
Bewkes has long been a proponent of "TV Everywhere," giving pay TV subscribers access to that TV content anywhere, anytime. On the heels of Rupert Murdoch's abortive bid to buy the company, this quarter's earnings report and conference call were an opportunity for Bewkes to unveil an ambitious vision for unlocking potential across Time Warner's business, and particularly that crown jewel of HBO.
Throughout the earnings call Bewkes talked about the value of HBO and the potential to grow its reach both in the U.S. and abroad. He wasn't just talking about the linear channel. At the very end of the call he talked about HBOGo as a technology platform, saying "we're investing in top talent including a large team of software developers."