GO
Loading...

Danica Patrick on new Revo deal, Twitter etiquette

In dealing with her more than a dozen sponsors, including Revo, NASCAR driver Danica Patrick told CNBC on Thursday she does not like to overpromote her brands on Twitter because she wants her 1 million-plus followers to know that she's really the one tweeting.

"It's all built around what's natural. And I stand my ground pretty hard [on promotion], especially with social media," she said. "When I first started on Twitter way back in 2009, I was really guarded ... with that stuff since it's an extension of my personality."

On "Squawk Box" Thursday, Patrick also talked about her new sunglasses deal with Revo. "They're kind of doing a revamp. So part of it is me doing a line." She said the new shades will be available this fall.

Morning Squawk:
CNBC's before the bell news roundup

Sign up to get Morning Squawk each weekday

Please enter a valid email address
To learn more about how we use your information, please read our Privacy Policy.

—By CNBC's Matthew J. Belvedere

Contact Sports

  • CNBC NEWSLETTERS

    Get the best of CNBC in your inbox

    Please choose a subscription

    Please enter a valid email address
    To learn more about how we use your information,
    please read our Privacy Policy.