Nomi previously announced that it was going to start selling beacons to retailers as part of its in-store tracking system. Beacons are tiny pieces of battery-powered hardware that can broadcast messages to nearby phones via Apple's iBeacon technology.
Read MoreApple's likely next iPhone launch is Sept. 9: Re/code
Nomi is now doubling down on video and beacons, and not installing any new Wi-Fi systems. It will keep current Wi-Fi systems up and running, since they'll continue to provide information about individual shopper visits, such as where in a store shoppers migrate and how quickly they leave the store after entering.
In the meantime, Nomi cut staff, including many salespeople, in early July in part because the company had a large backlog of store installations that needed to be completed. And, in part, because beacon installations don't require as much time and resources as Wi-Fi installations did.
"We're excited about this," Ferrentino said of Apple's promoting beacon technology. "It takes the privacy conversation off the table and puts it in the end users' control."
Read More'China's Apple' knocks Samsung off top spot in China
—By Jason Del Rey, Re/code.net.
CNBC's parent NBCUniversal is an investor in Re/code's parent Revere Digital, and the companies have a content-sharing arrangement.