Earlier this year, Cabela's opened a 100,000-square-foot store in Anchorage selling hunting, fishing and outdoor gear with wildlife displays, an aquarium, indoor archery range, a mountain replica, deli, fudge shop and other tourist-friendly attractions on-site. Bass Pro Shops, with a wetlands nature center, stuffed animals, an aquarium and other tourist-friendly features, opened an outpost in July.
The new tourism record for Alaska was boosted by increases in the number of cruise visitors, greater air service, growth in winter travel and an aggressive state-led tourism marketing campaign, said Joe Jacobson, director of the state's Division of Economic Development.
Close to a million visitors toured Alaska by cruise ship last year, lured by great scenery, not to mention a reduction in the state's passenger head tax from $46 to $34.50.
"After that, many ships returned to Alaska and new ships entered the market," Jacobson said. Holland America added departures that brought 6 percent more guests in 2013 over 2012, Celebrity Cruises sent one of its new Solstice Class ships to Alaska for the first time and new ships entered the market, he said.
Increased air service helped Alaska boost tourism numbers as well. Virgin America and Icelandair entered the market with service to Anchorage, and several other carriers (JetBlue, United and Delta,) increased the number of their Alaskan flights.
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One number that isn't rising is the age of the average visitor.
The most recent Visitor Statistics Program report that looked at demographics (2011-2012) found that the average age decreased slightly, from 51.6 to 50.7, between 2006 and 2011.
"The glaciers took my breath away," said Renee Brotman, a leadership coach and organizational consultant from Goodyear, Arizona, who recently visited Alaska on a cruise and is already planning a return trip. "Juneau and Ketchikan are such charming small towns. You can stand in the middle of the street and look up and see glorious mountains all around you."
Looking ahead, Alaska's Division of Economic Development doesn't do a formal tourism forecast. "But because changes in cruise ship deployment have a significant impact on the Alaska visitor market—51 percent of year-round visitors and 59 percent of the summer market—cruise industry schedules for Alaska provide a good indicator of what to expect," said Caryl McConkie, the agency's development specialist.
Cruise Lines International Association Alaska estimated that the state will see 972,000 cruise visitors during 2014, compared with 999,600 during 2013, due in part to the redeployment of two Princess ships to Asia.
"Strong early bookings for 2015 indicate that we may make up for some of the loss of passengers in 2014," McConkie said, "Princess is replacing the Island Princess with the larger Ruby Princess in 2015, increasing lower berth capacity by just over 1,000 passengers per voyage."