General Electric Co is reportedly in talks with Sweden's Electrolux and Quirky to sell its household appliances unit, Bloomberg reported, citing people familiar with the matter.
Sale of the century-old appliances business may fetch about $2 billion, Bloomberg quoted the people as saying.
The business sells home appliances under the GE Monogram, GE Cafe and Hotpoint brands.
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The U.S. conglomerate recently decided to try selling its home appliances unit again as Chief Executive Officer Jeffrey Immelt focuses on industrial operations, Bloomberg reported.
Quirky, a consumer development startup, will tie up with private-equity firms to acquire a majority stake in the business, Bloomberg said, citing the sources.
GE spokesman Seth Martin declined to comment.
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GE has outlined plans to divest $4 billion worth of industrial businesses this year to focus its portfolio on businesses with high returns.
Electrolux could not immediately be reached for a comment. Quirky was not available to comment outside of normal business hours.