Chipmaker Intel and SMS Audio, the consumer electronics company founded by 50 Cent, are partnering to launch a pair of heart-rate-measuring headphones.
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Here I want to say something clever about 50 Cent's apparent expertise in biometrics and/or whether the Intel-SMS partnership is more or less significant than Dr. Dre getting a spot in Apple's employee directory, but I'm coming up short, so I'll just tell you about the earphones.
The SMS Audio BioSport In-Ear headphones have an optical light sensor in the earbuds that, combined with other sensors, infer the wearer's heart rate during both intense exercise sessions and regular, continuous wear.
Unlike LG's heart-rate monitoring earphones, the Intel-SMS earphones pull power from your smartphone's audio jack, which means there's no additional charging required. And rather than requiring the user to go through a proprietary app, these earphones integrate directly with popular app RunKeeper. The companies say there are likely more app integrations coming.