Bruce Yang had one of those raucous Vegas bachelor parties that are best remembered selectively. Unfortunately, his social media profiles, and those of his groomsmen, made that difficult. Yang, a former LinkedIn engineer, spent the morning after cleaning up after himself on Facebook, WeChat, and WhatsApp instead of choking down the greasy breakfast to which all post-bachelor party grooms are entitled.
The experience, foggy as it was, left Yang with a clear idea: There should be a social network that supports the "What happens in Vegas, stays in Vegas" mindset, one that erases digital footprints we'd rather not leave behind.
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So was born Sobrr, a social networking app that deletes everything posted to it within a day. Photos, messages, even friends and new connections all disappear after 24 hours, a spin on the ephemeral messaging service Snapchat. The idea, summed up by Sobrr's catchphrase, is to help users experience "life in the moment."