GO
Loading...

How big retail plans to get America shopping again

In a difficult retail environment, Target and Wal-Mart Stores are planning new initiatives in hopes of cracking open consumer wallets.

Target plans to cater to late-night shopping by extending hours at more than half of its U.S. locations, the Wall Street Journal reported.

Read MoreTwo major grocery chains in potential data breaches

Discount retailer Wal-Mart will staff each of its registers from Thanksgiving through right before Christmas during its busiest shopping times, the Journal reported.

The moves come as both retailers are facing a tough time in getting consumers to ramp up spending.

kristian sekulic | E+ | Getty Images

Earlier this month, Target forecast "essentially flat comparable sales with lower-than-expected EBITDA margin driven by promotional markdowns, as guests continue to spend cautiously and focus on value in the current environment" for its U.S. segment during the second quarter.

Read MoreSurprise expenses that bust back-to-school budgets

Meanwhile, Walmart U.S. same-store sales were flat for the 26 weeks ended August 1.

—By CNBC's Katie Little

Contact Retail

  • CNBC NEWSLETTERS

    Get the best of CNBC in your inbox

    › Learn More