Sprint on Monday unveiled a new pricing plan that offers customers 20 gigabytes of data and up to 10 lines for $100, doubling its data offerings, the latest in a string of price cuts and promotions sweeping the wireless industry.
Sprint's chairman, business tycoon Masayoshi Son, is betting new prices will revive a carrier hampered by an expensive network overhaul and rising competition.
"The message is simple: We are back in the game. We are going to offer most competitive value for American consumers," Marcelo Claure, Sprint's newly appointed chief executive told Reuters in an interview.
The company will release new plans for individuals later this week.