Some of India's biggest companies are pouring billions of dollars into manufacturing guns, ships and tanks for the country's military, buoyed by the new government's commitment to upgrade its armed forces using domestic factories.
India, the world's largest arms importer, will spend $250 billion in the next decade on kit, analysts estimate, to upgrade its Soviet-era military and narrow the gap with China, which spends $120 billion a year on defense.
Under the last government, procurement delays and a spate of operational accidents - especially dogging the navy - raised uncomfortable questions over whether India's armed forces are capable of defending its sea lanes and borders.
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Even before his landslide election victory in May, Prime Minister Narendra Modi promised to assert India's military prowess and meet the security challenge posed by a rising China and long-running tensions with Pakistan.
Within weeks of becoming prime minister, he boosted defense spending by 12 percent to around $37 billion for the current fiscal year and approved plans to allow more foreign investment into local industry to jump-start production.
Launching a new, Indian-built naval destroyer last week, Modi said: "My government has taken important steps in improving indigenous defense technology ... We can guarantee peace if our military is modernized."
This build-up comes as Southeast Asian nations expand their own defense industries, spurred by tensions with China. India, reliant on a state defense industry that often delivers late and over budget, risks being caught flat-footed.
"The opportunity is huge," said M.V. Kotwal, president (Heavy Engineering) at Larsen and Toubro, one of India's biggest industrial houses.
"We really expect quicker implementation. There are signs that this government is very keen to grow indigenization," added Kotwal, referring to increasing domestic production.
Tata Sons, a $100 billion conglomerate, said last month it will invest $35 billion in the next three years to expand into new areas with a focus on a handful of sectors including defense.
Larsen is putting $400 million into a yard to build ships for the navy, while Mumbai-based Mahindra Group is expanding a facility that makes parts for planes, including for the air force, and investing in armored vehicle and radar production.
The companies are being lured by the prospect of lucrative returns on their investments as the Modi government has pledged to make "buy Indian" the default option for future orders.