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Sportsman's Warehouse Partners With Sportsman Channel's "Saturday in the Rough" Programming Block During Third Quarter

MIDVALE, Utah, Aug. 22, 2014 (GLOBE NEWSWIRE) -- Sportsman's Warehouse (Nasdaq:SPWH) has announced a prominent sponsorship between Sportsman's Warehouse and Sportsman Channel. "Sportsman's Warehouse Saturday in the Rough" is a block of programming during the third quarter of this year. The captivating block of programming (8 a.m. – 11 a.m. ET/PT) includes shows such as: "Uncaged with Matt Hughes," "Trailing the Hunter's Moon," "Hollywood Hunter" and more.

"Sportsman's Warehouse provides top quality gear for our viewers to pursue their passions, and there is no better place to spread the message than Saturday mornings on Sportsman Channel," said Graig Hale, vice president of business development of Sportsman Channel. "Weekend mornings have long been a proven destination for the millions of enthusiasts that crave best in class content, and now Sportsman's Warehouse will jointly serve our viewers with hours of great programming to start their weekends."

In addition to expanding brick-and-mortar store locations, Sportsman's Warehouse also operates an eCommerce store, enabling outdoor enthusiasts everywhere the opportunity to experience the retailer's expertise, extensive product selection and outstanding value for dollar. Shoppers can find Sportsman's Warehouse on the web at www.sportsmanswarehouse.com.

Sportsman's Warehouse serves outdoor enthusiasts, casual users and first time participants with quality brand-name hunting, fishing, camping and shooting merchandise within a convenient shopping environment, serviced by passionate, knowledgeable associates to create a memorable outdoor experience. To find the Sportsman's Warehouse nearest you or to shop online, visit us on the Web at www.sportsmanswarehouse.com.

Sportsman Channel launched in 2003. Sportsman Channel/Sportsman HD is the only television and digital media company fully devoted to honoring a lifestyle that is celebrated by millions of Americans. The leader in outdoor television, Sportsman Channel delivers entertaining and informative programming that embraces outdoor adventure, hunting and fishing, and reveals it through unique, surprising and authentic storytelling. Sportsman Channel embraces the attitude of "Red, Wild & Blue America" – where the American Spirit and Great Outdoors are celebrated in equal measure. The network also is dedicated to promoting our nation's military heroes and veterans, as well as providing a voice for conservation throughout the United States. Sportsman Channel reaches more than 36 million U.S. television households.

CONTACT: Karen Seaman, Chief Marketing Officer Sportsman's Warehouse Corporate Office kseaman@sportsmanswarehouse.com

Source:Sportsman's Warehouse Holdings, Inc.