The tennis tournament, he said, is a great testing ground as sports technology has improved in the last year. Football helmets can measure impact and tennis rackets can tell how hard you—or Roger Federer—hit the ball, and how good his—and your—backhand are in real time.
"We're going to take our time with it now, and we're going to learn," Lauren said. "Our goal is to introduce this technology into a variety of different kinds of shirts over the next year."
Fashion also has Intel's ear.
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Ildeniz said at the winter Consumer Electronics Show in Las Vegas that the chip company is collaborating with the design cooperative Opening Ceremony, the Council of Fashion Designers of America and luxury retailer Barneys to find new ways for technology developers and fashion designers to work more closely on wearables.
The first item up is a luxury smart bracelet to be sold at Barneys New York. The idea is to draw other designers in as well. An update on the bracelet will come in the next few weeks, said Humberto Leon, who founded Opening Ceremony.
"Through this relationship, we have truly pushed boundaries of wearable technology by converging fashion and tech," he said in an email.
According to the NPD Group, the digital fitness category has grown to more than $330 million, a market large enough to accommodate consumers ranging from serious athletes to hobbyists, NPD analyst Ben Arnold said in a statement. A recent NPD study showed that 52 percent of consumers say they've heard of wearable technology devices, including smart glasses, bracelets, watches and fitness tracking devices, and one-in-three say they're likely to buy one.
Misfit's Shine, a waterproof aluminum orb that comes in nine colors, has been on the market for a year. It sells in big-box stores that include Best Buy and Target, in Apple stores and on Amazon, along with numerous other outlets around the world, said spokeswoman Amy Puliafito.
It retails for $99, with accessories that include a more formal necklace that costs an additional $79.
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In September, the device will make an appearance on the New York Fashion Week runway of Chromat and its designer Becca McCharen. She's a former urban planner known for structural exoskeletons worn by Beyonce, Nicki Minaj and Madonna.
"Knowing your pulse, your wellness level and your activity level should be something that isn't a burden, isn't something that people don't look forward to, so having something beautiful makes it way more fun and way more enjoyable for the consumer," Puliafito said.
Adam Roth, the CFDA's director of strategic partnerships, is the fashion trade group's point person on the Intel collaboration. He also helped with a recent roundtable where Intel designers sat down with about 70 fashion designers to exchange ideas.
"There are so many wearable products coming out," Roth said. "Not every one is useful but may look beautiful. Not every one is beautiful but is really useful. We're getting to the sweet spot, where it's both."
—By The Associated Press