Phasing out logo-centric clothes "is a good strategy and consistent in where consumer interest lies but it is not going to be enough to entirely turn sales," Macquarie Research analyst Liz Dunn told Reuters.
Read MoreLess bad is good enough for teen retailers—for now
Abercrombie's same-store sales declined 7 percent in the second quarter ended August 2—more than the 4.1 percent dip expected by analysts polled by research firm Consensus Metrix.
Same-store sales in the United States—the company's biggest market—dipped 5 percent, dragged down by weak demand at its largest chain, Hollister.
Read More Here are the problems facing retailers
International comparable sales slid 9 percent. Abercrombie will continue to sell its logo-focused apparel at international stores, said Jeffries who had strongly defended the logo-centric culture up to late last year.
The CEO for the past 16 years has faced heavy criticism for Abercrombie's recent dismal performance, and was stripped of his chairman title earlier this year.
Net sales decreased 6 percent to $890.6 million. Excluding items, the company earned 19 cents per share.
Read More Back-to-school a bright spot in retail earnings
Analysts on average had expected a profit of 11 cents per share on sales of $909.2 million, according to Thomson Reuters I/B/E/S.
Abercrombie shares were last down about 4 percent on the New York Stock Exchange in afternoon trading. Shares had gained 34 percent year-to-date up to Wednesday's close.