Up to 1.5 million shares of Kraft stock are being offered as part of the company's new "social stock plan."
This social media stock plan partners Kraft with San Francisco-based Loyal3 Securities and allows investors to invest for as little as $10, according to a report in The Chicago Tribune.
In its August prospectus Kraft said, "The (social stock plan) offers long-term individual investors a convenient and inexpensive way to purchase and sell shares of our common stock, without par value."
Loyal3 allows investors to purchase fractional shares in a company, manages their dividend reinvestment, and offers commission-free trades. The company also sells shares for McDonalds, Berkshire Hathaway, Starbucks, Apple, Facebook, and Twitter.