UOB Private Bank sponsors multi-platform campaign
Singapore, 1 September 2014 – CNBC,First in Business Worldwide, announced a regional sponsorship deal with UOB Private Bank around the network's Managing Asia Succession Planning series. The multi-platform campaign starts tomorrow with an event in Singapore, followed by the launch of the 4–part series on 12 September across CNBC's TV and digital platforms.
Managing Asia's Succession Planning series will air across CNBC Asia Pacific. The series, hosted by award-winning anchor, Christine Tan, will put the spotlight on some of the region's affluent family businesses. Featuring leaders from the first to the fifth generation as they share their insights, experiences and strategies on how they are ensuring the sustainability of their companies and creating enduring legacies.
In addition to the on-ground event, UOB Private Bank's sponsorship will include promos running on CNBC Asia Pacific and digital entitlements on CNBC.com. It will also be complemented by a series of vignettes featuring UOB Private Bank executives, which will air across Asia Pacific.
Kerry Tarrant, Vice President of Sales at CNBC Asia Pacific said, "We are very excited to be working with UOB Private Bank on this series. This multi-platform campaign closely aligns with UOB's strategic priorities, highlighting the importance of succession planning to their clients, while also effectively targeting our influential and affluent audience in an engaging way."
Ong Yeng Fang, Managing Director, Head of UOB Private Bank said, "This sponsorship with CNBC on Managing Asia Succession Planning series is a first for UOB Private Bank. The wealth management industry has been growing rapidly in Asia. At UOB Private Bank, we believe wealth management should be based on a long-term, sensible and sustainable approach. Understanding that high net worth individuals have diverse financial needs, we hope that this series will provide them with further insights and strategies on succession planning and how to create lasting legacies."
CNBC's Managing Asia Succession Planning Series will air every Friday from 12 September - 3 October at 5:30pm (SIN/HK).
The first episode of the series will feature one of the largest apparel makers in Hong Kong, Luen Thai Holdings.
CNBC Asia Pacific
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