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Rumored Apple device sparks line, orders...already

When the next Apple iPhone will debut and what features it will have remain rumors, but for some iPhone customers, that's merely a technicality.

Some people are already placing orders for the rumored iPhone 6 and standing in line at the company's flagship location in New York City with sleeping bags and chairs to wait out the launch.

"We wanted to beat the record, which had been 18 days," said Brian Ceballo, who arrived at Apple's NYC flagship Sunday to wait.

Moon and Jason Ray waiting at Apple store in New York.
Mary Catherine Wellons | CNBC
Moon and Jason Ray waiting at Apple store in New York.

Ceballo and Joseph Cruz represent electronic reseller BuyBackWorld and were the first people in line before Jason and Moon Ray paid them $2,500 to secure the top spots in line. While waiting, the Rays are promoting an app from VideoMedicine that allows patients to Skype with doctors.

For the fifth year, Ceballo waited with Cruz. He estimates he has made $7,000 waiting for Apple launches in addition to building his social media following.

Meanwhile, Robert Samuel, founder and owner of professional line-waiting service S.O.L.D. or Same Ole Line Dudes, already has orders for seven iPhone 6s and one inquiry from an iPhone re-seller despite the uncertainty.

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"That's the thing with iPhone fans—even though they just got the iPhone 5s last year, they still want the latest and greatest," Samuel said in a phone interview.

While Apple has not said when the next iPhone would go on sale, it is widely expected to be unveiled at an event on Sept. 9. Recently, the company sent out a series of invitations to the event, saying: "9.9. 2014 Wish we could say more."

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Based on previous launches, Samuel estimates the iPhone 6 will be available Sept. 19. He's already instructed employees interested in waiting for the device to block off their schedules for the date.

So far, orders have come from customers who reserve Cronuts, a dessert mashup of a croissant and a doughnut from New York City's Dominique Ansel Bakery, through S.O.L.D.

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Samuel hasn't yet decided how much he will charge these repeat customers. His typical rate is $25 for the first hour and $10 for each additional half-hour, but he's contemplating a discount of 10 to 15 percent.

Last year's wait for the iPhone 5s was 19 hours. Based on Samuel's current pricing, that would set customers back $385.

As the Apple phone launch draws near, Samuel expects his phone to "be ringing off the hook" with orders.

Correction: This article has been updated to reflect the amount Jason and Moon Ray paid Brian Ceballo and Joseph Cruz to get the top spots in line at Apple.

—By CNBC's Katie Little and Mary Catherine Wellons

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